Advocacy Digital & OOH Campaign

New York State is making a significant investment in offshore wind power. This initiative is expected to create over 10,000 new jobs in clean energy, adding to the nearly 164,000 New Yorkers already employed in this sector. This focus on offshore wind power represents a positive step towards a more sustainable future for the state's energy sector and its workforce.

NYSERDA sought support with building brand awareness for Offshore Wind development in New York, building awareness for workforce training and career pathways, generating leads for their email newsletter, and promoting various local in-person events across the state of New York. 

To further optimize performance, we formulated compelling headlines and descriptions for paid search ads on Google and conducted A/B testing throughout the campaign, ensuring we delivered the most impactful message to the right audience. We provided a comprehensive package encompassing a digital marketing campaign, a social media campaign, and strategic out-of-home advertising in key locations.

• Increased Offshore wind page viewership by 937%

• By redesigning the newsletter sign-up page and reallocating campaign budgets to the most effective channels, we increased email sign ups by 98%

• 1676% increase in new visitors to the Workforce Development website

• Boosted “contact us” submissions on the Workforce Development website by 7x