In the vibrant mosaic of San Francisco’s Chinese American community, a common challenge arises for second-generation children: the struggle to communicate effectively with their families. Mandaring is here to change that narrative. 

Our brand aims to inspire children to embrace Mandarin, fostering stronger family bonds and preserving Chinese culture. Through innovative solutions tailored for young learners. I came up with three solutions that can connect parents with their children. The deliverables are based on my previous research results and final goal. They are centered around teaching Mandarin through three mediums: a mobile application, flashcards, and an event.