Palm / Rebranding Project
               Brand Identity /                    

                   A school project for Academy of Art University
                   Branding, Art Direction, Website

BACKGROUND /

Give a dying or defunct brand a new life. Reposition the brand while keeping its original core. I chose Palm Computing Company. It is a defunct American tech brand, one that began its journey with the launch of the handheld computer and PDAs (Personal Digital Assistants). The brand wanted to help people organize their information.

APPROACH /

Palm’s mission is to provide opportunities for individuals and businesses to connect with their information by making it easy to organize and accessible. Palm has many future possibilities to assist people in different industries, such as technology, business, education, retail, media, communication.