kid holding card

               Identity System /

                   A school project for Academy of Art University
                   Identity, Visual Identity System, Event Design, Interaction


There are lots of Chinese Americans in San Francisco. One problem many second generation children face is that they cannot communicate well with their families. Many of them do not speak Mandarin even though its the language of their parents and grandparents. As a result, they are losing touch with the language, customs, and culture associated with their heritage.


The goal of my brand is to encourage children to learn Mandarin as a way to help families grow closer and retain their Chinese culture. Since it will be a brand for children, I came up with three deliverables which can connect parents with their children. The deliverables are based on my previous research results and final goal. They are centered around teaching the Mandarin language through three mediums: a mobile application, flashcards, and an event.

book cover
mandaring logo
mandaring logo
mandaring stationary_
bundle poster
mandaring poster
mandaring poster2
mandaring poster5
mandaring poste6
mandaring poste7
mandaring poste8
mandaring poste10
mandaring event poster1副本
mandaring poste11
mandaring ticket_
website 49_
mandaring poste12
event game instruction
website 57_
asian family use cell phone
mandaring poste15
mandaring Holding iPhone
mandaring poste16
mandaring poste17
mandaring poste18

More Works

AEC WebsiteWeb Design

WeshareMobile Application

MandaringBrand Design

PalmBrand Design

EqualsPoster Series

Buy You a DrinkMobile Application

© 2018
Jingwu (Kelsi) Yuan
Graphic Designer /

Artboard 1