Portfolio 11

               MA Portfolio /

                   A school project for Academy of Art University
                   Editorial, Publication, Brand Identity


This book contains selections that are representative of my voice as a designer. Each represents a sequence of acts that result in a solution. Act means a process of doing and a way of functioning. Whether it is inserting myself into an ongoing project, or capturing some visual impression, every act I do as a graphic designer requires positive attitude, empathy,

and professionalism in order to accomplish the goals set out for the project. A good designer synthesizes acquired knowledge with an inner voice to make each step possible. Design is an act of solving problems by taking a concept that is shaped from research and the needs of the target audience, and through an editing process forms it into a carefully refined solution.

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© 2018
Jingwu (Kelsi) Yuan
Graphic Designer /

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