Trendline Motorsports was founded in 2017 by Andy Farmer with one goal in mind: to provide a venue for both specialized and generalized car needs. Since then he has opened up his store in San Diego, California, selling over two thousand car parts.
Tasked with evolving an underdeveloped car parts brand. I started at the beginning with the sense of car. The featured Trendline cars are very fast and stylish. So I strategically focused my efforts on bringing that aspect to the logo, website, and even the employee aprons.