Trendline Motosport Logo Display

              Trendline Motosport
               Brand Identity /
                    

                   Freelance
                   Visual System

BACKGROUND /

Trendline Motorsports was founded in 2017 by Andy Farmer with one goal in mind: to provide a venue for both specialized and generalized car needs. Since then he has opened up his store in San Diego, California, selling over two thousand car parts.

APPROACH /

Tasked with evolving an underdeveloped car parts brand. I started at the beginning with the sense of car. The featured Trendline cars are very fast and stylish. So I strategically focused my efforts on bringing that aspect to the logo, website, and even the employee aprons.

Trendline Motosport Inspiration image
Trendline Motorsports Logo
Trendline Motorsports Logo 2
Trendline Motorsports Logo 3
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Trendline Motorsports Logo5 final
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Trendline Motorsport Logo display6~

© 2018
Jingwu (Kelsi) Yuan
Graphic Designer /

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Artboard 1
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