Trendline Motosport Logo Display

              Trendline Motosport
               Brand Identity /

                   Visual System


Trendline Motorsports was founded in 2017 by Andy Farmer with one goal in mind: to provide a venue for both specialized and generalized car needs. Since then he has opened up his store in San Diego, California, selling over two thousand car parts.


Tasked with evolving an underdeveloped car parts brand. I started at the beginning with the sense of car. The featured Trendline cars are very fast and stylish. So I strategically focused my efforts on bringing that aspect to the logo, website, and even the employee aprons.

Trendline Motosport Inspiration image
Trendline Motorsports Logo
Trendline Motorsports Logo 2
Trendline Motorsports Logo 3
Trendline Motorsport Logo display10~
Trendline Motorsport Logo display9~
Trendline Motorsports Logo4 color
Trendline Motorsports Logo5 final
Trendline Motorsport Logo display8~
Trendline Motorsport Logo display6~

© 2018
Jingwu (Kelsi) Yuan
Graphic Designer /

Artboard 1