Trendline Motosport
               Brand Identity /                    

                   Freelance
                   Visual System

BACKGROUND /

Trendline Motorsports was founded in 2017 by Andy Farmer with one goal in mind: to provide a venue for both specialized and generalized car needs. Since then he has opened up his store in San Diego, California, selling over two thousand car parts.

APPROACH /

Tasked with evolving an underdeveloped car parts brand. I started at the beginning with the sense of car. The featured Trendline cars are very fast and stylish. So I strategically focused my efforts on bringing that aspect to the logo, website, and even the employee aprons.

© 2018
Jingwu (Kelsi) Yuan
Graphic Designer /