Freelance
Visual System
BACKGROUND /
Trendline Motorsports was founded in 2017 by Andy Farmer with one goal in mind: to provide a venue for both specialized and generalized car needs. Since then he has opened up his store in San Diego, California, selling over two thousand car parts.
APPROACH /
Tasked with evolving an underdeveloped car parts brand. I started at the beginning with the sense of car. The featured Trendline cars are very fast and stylish. So I strategically focused my efforts on bringing that aspect to the logo, website, and even the employee aprons.